Search Engine Optimization Services - Local & National

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Boost Your Business Visibility with Expert Custom SEO Solutions

Purpose & Explanation of SEO Services

SEO is definitely not for every business...but for about 99% of businesses, there is at least ONE search engine that your potential customers and clients are looking for services & products on. Most people think of Google or Bing when they hear the word "search engine" but things like Youtube, Etsy, Amazon, Linkedin, Instagram, Facebook, and AI search models like ChatGPT Search & Perplexity AI also are search engines. All of these use most of the same principles that SEO for traditional search engines do, so they are vitally important to use SEO specialists to ensure you can show up when and where your customers are looking for you!

What is SEO?

Search Engine Optimization (SEO) is all about making your business visible where it matters most — search engines like Google, Bing, and more. 

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With SEO, your website becomes accessible and attractive to those searching for your products or services. It's a blend of strategies that enhance your site's ranking on search results, increasing organic (unpaid) traffic from relevant audiences. 

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At Shepherd, we specialize in building tailored SEO strategies that place your business on the map for local, national, or even global audiences.

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Why is SEO important for business?

In today’s digital landscape, just having a website isn’t enough. If customers can’t find you online, your business is missing out on growth opportunities. 

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SEO is critical because it drives organic traffic, meaning more potential customers see and engage with your business. By improving your ranking, we help you stand out among competitors and build credibility, especially for local searches, where 46% of Google searches aim for local information. 

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Shepherd’s SEO services provide the roadmap for better visibility, higher traffic, and increased conversions — delivering results that matter.

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GET STARTED WITH MORE SEARCH VISIBILITY

Essential Components of SEO Services

Let us be very clear, all SEO Campaigns - and all digital marketing campaigns - are unique and customize compared to one another. However, there are some essential components of SEO for all business types.

Off-Page SEO & Link Building

Building authority is crucial, and that’s where off-page SEO and link building come in. We work to have content from other well-known, reliable websites link users to your website. This helps to boost your website’s trust and visibility on search engines like Google.

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Our team collaborates with reputable websites, directories, and partners to secure links that improve your rankings. From guest posting to influencer partnerships, we implement strategies that position your business as a leader in your industry.

On-Page SEO

On-page SEO is where we optimize everything users see when they visit your site.  This involves refining the content, structure, and keywords on each page to ensure search engines understand your message. 

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We ensure elements like title tags, meta descriptions, headers, and images are all SEO-friendly, so your site not only ranks higher but also delivers an exceptional user experience. 

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At Shepherd, we focus on making every piece of your content purposeful and geared towards both search engines and users.

Keyword Research & Optimization

The backbone of effective SEO lies in understanding what potential customers are searching for. Our keyword research digs deep into what matters most to your audience and what terms will drive them to your business. 

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From niche keywords to high-traffic terms, we use a blend of market insights and competitor analysis to identify and strategically incorporate keywords that increase your online visibility.

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Locally-Focused Keyword-Rich Content

For businesses seeking local customers, our SEO strategy includes hyper-local targeting. 

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We create content that resonates with local audiences by incorporating keywords specific to your geographic area. This approach ensures your business ranks higher for local searches, helping you reach customers right in your community. 

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Shepherd’s locally-focused SEO solutions give your business the competitive edge it needs in your area.

Why Should You Trust Us? So Many Others Have!

"Lucas has proven to be a very knowledgeable professional. He has an excellent handle on optimization factors that I just didn't know much about. I highly recommend his services."

J Tucker

"Lucas is super competent and delivers solid results."

Matthew Armstrong

"Lucas is a pro when it comes to Local SEO. From Google Business Profile optimization to on-page best practices – he's an expert. If you're a New Orleans business looking to be more visible on search engines, he can help."

Brooks Manley

"Lucas is extremely knowledgeable and is in top of the ball when things need to get done."

Dustin Percle

"I highly recommend Shepherd SEO for your SEO / digital marketing needs. I've had numerous great experiences with Lucas and can testify to his work! He's very professional, helpful and knows his stuff."

Gabe Hilliard

"These are two of the most trustworthy, dedicated, and compassionate people I’ve ever had the pleasure of knowing. They’re both incredibly hardworking and reasonable, they’ll listen with open ears and make sure anyone, clients or otherwise, are comfortable and happy with their work. I can guarantee they will never disappoint you and will puteverything they have into their work."

Meryl Henderson

"Shepherd New Orleans SEO is amazing. Lucas is trustworthy, loyal to his clients, and ensures you and your business gets the service and help it needs. I highly recommend!"

Oscar Ortiz

"Lucas was able to immediately identify a number of improvements I could make to improve my site rankings. Easy-to-work with, professional, positive--I'd definitely work with him again!"

Catherine Jones Payne

"Best New Orleans SEO service! Wonderful with clients and creative in problem solving!"

Katelyn Prescott

"Great company! Helped get my business up and running online. Not only did the services help with my online reputation, it helped drive customers to my site aiding in more business! Highly recommend!"

Perry Cassagne

"The team at Shepherd SEO has proven time and time again that they are the best at what they do. I highly recommend!"

Kendall Robinson

"Highly recommend! Extremely knowledgeable, professional, and easy to work with. Will help your business rank higher quickly!"

Jonathan Snyder

"Top notch service! Flexible and efficient. The team was always available. New Orleans SEO is the best!"

Alex Yount

"Lucas was so helpful and pays genuine attention to detail. 100% would recommend."

Emily Benedetto

"If you need a person of integrity to get the job done! This is the person for the job!"

Christopher Miles

"The people at Shepherd are the best of the best! They are true SEO Experts! Their service is unlike any other - they are responsive, helpful, and reliable. I’ve used many marketing agencies but since using Shepherd, they will be my go to from now on!"

Caroline Hebert

"This is the best team of SEO specialists out there! No question these are the go to for all my business website growth needs! So thankful for their expertise and the time they take to explain all the work they are doing!"

Shelley Cassagne

"High quality people that serve with excellence. Lucas is a stand-up guy that is ready to help out however he can. Really appreciate all that this company brings to the table. I look forward to working with Lucas in the future!"

Ben McDonald

"Wow wow wow! I had no idea what search engine optimization could do for me until Shepard took the time to walk me through the benefits. Very excited to see what SEO can do for my company."

Manning Lloyd

"This is one of the most knowledgeable SEO agencies in New Orleans. Lucas and his team know exactly what goes into ranking websites."

Brian Wray

"The owners are wonderful people we are truly willing to help anyone in need! Lucas is an extremely personable guy and hard worker! They will help you get the job done!"

Canvas Artistries

"If you are in need of a marketing expert, Lucas is the perfect guy to help! He’s very personable and accessible. He was able to answer all of my questions regarding marketing and exceeded all expectations!"

Kathryn Leger

"Lucas at Shepherd is the exact kind of subject matter expert you want to hire for your online marketing and SEO. He's communicative, thoughtful, and genuine in addition to knowledgable. We're a small, local business and none of us have a background in marketing. He 1. worked with us to find a good package with Shepherd based on our goals and budget, 2. set clear expectations and next steps, and 3. continues to patiently answer all one million of my questions. Highly recommend."

Kerry Genese

"Nothing has helped me market my small business the way working with Lucas has. He doubled my page hits and reviews quicker than anything else I’ve tried. Wish I had known about this business when I started mine. Glad to have finally found what works!"

Rachel Hunt

"Shepherd has some great people working for them! They are kind and helpful. They are the best SEO team in New Orleans. They care more about the business that they work for to grow than their own. Truly recommend and very thankful."

Laci Bennedetto

"If you’re looking for top notch SEO services in the NOLA area, you’ve come to the right place. Lucas is the real deal. He will exceed your expectations and help your business thrive. Lucas is a great communicator and he works with integrity. Highly recommend!"

Victoria Reynolds

"Shepard is a more than just a great client interaction experience, the results speak for themselves. If you're looking to boost the visibility of your business, start with Shepard!"

TJ Sanford

"Lucas at Shepherd New Orleans SEO is a great guy to work with. He is very knowledgeable, patient to answer any questions you have and give great results. If you are looking for an SEO in New Orleans he is a dependable guy to work with."

Sandhiya Loganathan

"Shepherd SEO is the best at what they do! If you have any digital marketing needs for your small business, Lucas is the person you should go to. He is always very quick to respond, professional, and always has your best interest in mind!"

Kolby Scolthorp

"Lucas has proven to be a very knowledgeable professional. He has an excellent handle on optimization factors that I just didn't know much about. I highly recommend his services."

J Tucker

"Lucas is super competent and delivers solid results."

Matthew Armstrong

"Lucas is a pro when it comes to Local SEO. From Google Business Profile optimization to on-page best practices – he's an expert. If you're a New Orleans business looking to be more visible on search engines, he can help."

Brooks Manley

"Lucas is extremely knowledgeable and is in top of the ball when things need to get done."

Dustin Percle

"I highly recommend Shepherd SEO for your SEO / digital marketing needs. I've had numerous great experiences with Lucas and can testify to his work! He's very professional, helpful and knows his stuff."

Gabe Hilliard

"These are two of the most trustworthy, dedicated, and compassionate people I’ve ever had the pleasure of knowing. They’re both incredibly hardworking and reasonable, they’ll listen with open ears and make sure anyone, clients or otherwise, are comfortable and happy with their work. I can guarantee they will never disappoint you and will puteverything they have into their work."

Meryl Henderson

"Shepherd New Orleans SEO is amazing. Lucas is trustworthy, loyal to his clients, and ensures you and your business gets the service and help it needs. I highly recommend!"

Oscar Ortiz

"Lucas was able to immediately identify a number of improvements I could make to improve my site rankings. Easy-to-work with, professional, positive--I'd definitely work with him again!"

Catherine Jones Payne

"Best New Orleans SEO service! Wonderful with clients and creative in problem solving!"

Katelyn Prescott

"Great company! Helped get my business up and running online. Not only did the services help with my online reputation, it helped drive customers to my site aiding in more business! Highly recommend!"

Perry Cassagne

"The team at Shepherd SEO has proven time and time again that they are the best at what they do. I highly recommend!"

Kendall Robinson

"Highly recommend! Extremely knowledgeable, professional, and easy to work with. Will help your business rank higher quickly!"

Jonathan Snyder

"Top notch service! Flexible and efficient. The team was always available. New Orleans SEO is the best!"

Alex Yount

"Lucas was so helpful and pays genuine attention to detail. 100% would recommend."

Emily Benedetto

"If you need a person of integrity to get the job done! This is the person for the job!"

Christopher Miles

"The people at Shepherd are the best of the best! They are true SEO Experts! Their service is unlike any other - they are responsive, helpful, and reliable. I’ve used many marketing agencies but since using Shepherd, they will be my go to from now on!"

Caroline Hebert

"This is the best team of SEO specialists out there! No question these are the go to for all my business website growth needs! So thankful for their expertise and the time they take to explain all the work they are doing!"

Shelley Cassagne

"High quality people that serve with excellence. Lucas is a stand-up guy that is ready to help out however he can. Really appreciate all that this company brings to the table. I look forward to working with Lucas in the future!"

Ben McDonald

"Wow wow wow! I had no idea what search engine optimization could do for me until Shepard took the time to walk me through the benefits. Very excited to see what SEO can do for my company."

Manning Lloyd

"This is one of the most knowledgeable SEO agencies in New Orleans. Lucas and his team know exactly what goes into ranking websites."

Brian Wray

"The owners are wonderful people we are truly willing to help anyone in need! Lucas is an extremely personable guy and hard worker! They will help you get the job done!"

Canvas Artistries

"If you are in need of a marketing expert, Lucas is the perfect guy to help! He’s very personable and accessible. He was able to answer all of my questions regarding marketing and exceeded all expectations!"

Kathryn Leger

"Lucas at Shepherd is the exact kind of subject matter expert you want to hire for your online marketing and SEO. He's communicative, thoughtful, and genuine in addition to knowledgable. We're a small, local business and none of us have a background in marketing. He 1. worked with us to find a good package with Shepherd based on our goals and budget, 2. set clear expectations and next steps, and 3. continues to patiently answer all one million of my questions. Highly recommend."

Kerry Genese

"Nothing has helped me market my small business the way working with Lucas has. He doubled my page hits and reviews quicker than anything else I’ve tried. Wish I had known about this business when I started mine. Glad to have finally found what works!"

Rachel Hunt

"Shepherd has some great people working for them! They are kind and helpful. They are the best SEO team in New Orleans. They care more about the business that they work for to grow than their own. Truly recommend and very thankful."

Laci Bennedetto

"If you’re looking for top notch SEO services in the NOLA area, you’ve come to the right place. Lucas is the real deal. He will exceed your expectations and help your business thrive. Lucas is a great communicator and he works with integrity. Highly recommend!"

Victoria Reynolds

"Shepard is a more than just a great client interaction experience, the results speak for themselves. If you're looking to boost the visibility of your business, start with Shepard!"

TJ Sanford

"Lucas at Shepherd New Orleans SEO is a great guy to work with. He is very knowledgeable, patient to answer any questions you have and give great results. If you are looking for an SEO in New Orleans he is a dependable guy to work with."

Sandhiya Loganathan

"Shepherd SEO is the best at what they do! If you have any digital marketing needs for your small business, Lucas is the person you should go to. He is always very quick to respond, professional, and always has your best interest in mind!"

Kolby Scolthorp

How It Works: Our Process w/SEO Services

Starting your SEO journey with Shepherd is straightforward and tailored to fit your business’s unique needs. Here’s what to expect:

Schedule a Free Live Audit

We begin by understanding your business, your goals, and the competitive landscape. In a live audit, we’ll examine your current online presence, discover strengths, and identify opportunities for improvement. This gives us a clear picture of where your business currently stands and what steps are needed for growth.

Receive a Custom Proposal

Based on the audit, we’ll send you a custom SEO proposal outlining key strategies and expected outcomes. This proposal includes recommendations for on-site improvements, keyword opportunities, and competitor benchmarks—all geared toward boosting your online visibility.

Set Attainable Ranking & Lead Goals

Together, we’ll set realistic goals for your SEO campaign, focusing on the specific ranking positions and lead generation targets that make the biggest impact for your business. These goals help ensure that our efforts align with your long-term vision.

Shepherd Does the Rest

Once goals are set, we handle every part of the SEO process. Our team implements the plan, optimizes your website, builds quality backlinks, and monitors progress—all with transparent reporting so you can see the results unfold.

Schedule Your FREE Live Audit with Our Founder - Lucas

This is a NO OBLIGATION 15 to 30 minute meeting to tell you where your digital presence can be better! If we are not the right fit for you, that is fine...we will not even quote you and will even just give the advice for free!

Schedule Free Live Audit!

Other Services We Specialize In:

  • SEO Content Writing: Our writers craft SEO-friendly content that integrates keywords naturally, improving your rankings while engaging your audience.
  • PPC / Ad Management: Our PPC experts design and monitor targeted ad campaigns to drive high-quality traffic and maximize your ROI.‍
  • Website Design: We create responsive, SEO-optimized websites that attract visitors and reflect your brand’s identity.
  • Logo Design Services: We design distinctive logos that capture your brand’s essence, building instant recognition and supporting local SEO.‍
  • CRM Development: Our customized CRMs streamline client interactions, improve lead tracking, and enhance engagement to support your SEO strategy.

Why Choose Us?

Choosing an SEO partner is about more than just rankings—it’s about finding a team that genuinely cares about your success. At Shepherd, our priority is to bring high-quality leads to your business, not just inflate your rankings with empty numbers. 

So Many Options...What Sets Shepherd SEO Company Apart?

  • Local SEO Specialists: We understand the importance of connecting with local customers. Our team is highly skilled in local SEO strategies that ensure your business appears in front of the right audiences nearby, driving real growth within your community.
  • SEO Expertise & Experience: With years of experience across various industries—from dog training to law, roofing, medical, dental, and nonprofits—we know what it takes to succeed in different markets. Our expertise means we’re ready to tackle the specific SEO needs unique to your industry.
  • Communication & Collaboration: SEO is a collaborative process, and we believe in working closely with you every step of the way. Your insights and our expertise combine to build a strategy tailored to your business goals.
  • Transparent Reporting: You deserve to know what’s happening with your SEO investment. Our transparent reporting keeps you informed with real results, not just metrics, showing exactly how your SEO is progressing and what it means for your business.
  • Commitment to Value: We don’t provide quotes unless we’re confident we can make a difference for your business. If there’s a better fit for your SEO needs elsewhere, we’ll be honest and refer you to the right partner. We’re here to see you succeed, even if it means helping you find the right support elsewhere.

Schedule a Free Live Audit

At Shepherd, we’re more than just an SEO provider; we’re your partner in growth. Whether you need local SEO to reach community customers or national services to expand your business’s reach, our team is ready to develop an SEO strategy that works for you. Reach out today to schedule a free live audit. During this initial call, you’ll learn how Shepherd can elevate your online presence and help you connect with customers who are searching for exactly what you offer.

Rank higher on Google and topple your competition

Schedule a Call