Google Search Ad Management - PPC Company

Your Growth Partner in Precision-Driven PPC Ad Campaigns

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Get Real ROI For Your Ad Campaigns

Schedule Your FREE LIVE AuditCall Us With Questions

Pay-Per-Click Ad Services

What is PPC?

In the digital advertising world, Pay-Per-Click (PPC) stands out as one of the most effective tools for reaching targeted audiences quickly and efficiently. With PPC, businesses pay only when someone clicks on their ad, ensuring that every dollar spent directly impacts their exposure. 

PPC campaigns can be launched on platforms like Google, YouTube, and across social media channels, allowing you to connect with customers right when they’re searching for products or services you offer.

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Why is PPC Good for Business?

PPC offers unmatched benefits for businesses looking to grow fast and maximize their marketing dollars:

  • Immediate Visibility: Unlike organic SEO, which can take months to show results, PPC gives you instant access to top search positions, providing immediate exposure to prospective customers.
  • Highly Targeted: With PPC, we can target specific demographics, locations, devices, and even interests. This ensures your ad reaches the people most likely to become customers.‍
  • Measurable ROI: With PPC, every click, impression, and conversion is tracked. This transparency lets us continuously fine-tune campaigns, boosting your return on investment.

Whether you’re running a small local business or expanding to a national audience, Shepherd’s PPC services offer businesses of all industries and sizes the chance to make a big impact. We handle the complex targeting, bidding, and optimizations, so you get the results you need.

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Our PPC Specialties

Google Search

Our Google Search ad management focuses on positioning your brand at the top of search results. This form of PPC advertising connects with users actively seeking solutions, making it one of the highest-intent channels. 

Shepherd's approach includes:

  • Keyword Research: Our team identifies high-impact keywords that align with your business goals, ensuring we reach users ready to take action.
  • Ad Copy Optimization: We craft compelling, relevant ad copy that aligns with users’ search intent, boosting click-through rates and quality scores.
  • Performance Tracking & Adjustments: Regular monitoring allows us to refine keywords, bids, and targeting settings, keeping your ads performing optimally as we maximize conversions.

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With our expertise, your Google Search campaigns become a direct pipeline to qualified leads, delivering measurable outcomes that fuel growth.

Performance Max

Performance Max campaigns on Google allow us to reach customers across multiple Google channels—like YouTube, Gmail, Display, and Maps—all within a single campaign. Our team leverages this powerful tool to expand your ad’s reach across the entire Google ecosystem. 

Shepherd’s Performance Max management includes:

  • Comprehensive Audience Targeting: By analyzing user behavior, we tailor campaigns that reach relevant audiences at every stage of the sales funnel.
  • Automated Optimization: Performance Max uses Google’s machine learning to adjust bids, ad placements, and creative assets for optimal performance.
  • Creative Asset Management: Our team curates and optimizes image and text assets for consistency and impact, making sure your brand voice is clear across all channels.

With Performance Max, we help your brand engage with customers across touchpoints, generating conversions throughout their journey.

YouTube Video PPC Management

Video content is one of the most powerful ways to engage audiences, and YouTube’s PPC platform gives your business access to a massive, engaged audience. Our YouTube PPC management service is designed to captivate viewers and guide them toward your goals.

  • Video Ad Strategy: We develop strategies that align with your brand and resonate with the target audience, from awareness-building ads to product demonstrations.
  • Targeted Placements: YouTube allows for precise targeting by interests, demographics, and even video content types. We take full advantage to ensure your ads appear before the right viewers.
  • Detailed Performance Analysis: Every view, click, and engagement metric is tracked and analyzed to refine the campaign and maximize your ad spend.

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Our team crafts video campaigns that aren’t just watched but remembered, moving audiences closer to your brand.

Our Process

Schedule a Free Campaign Audit

We begin by assessing your current PPC campaigns or online visibility, identifying opportunities for growth with a live audit.

Receive a Custom PPC Proposal

Based on the audit, we’ll create a tailored PPC strategy designed to maximize your ad reach, targeting, and return on investment.

Set Clear Conversion & ROI Goals

Together, we’ll establish measurable goals for conversions and ROI that align with your business’s unique objectives.

Shepherd Does the Rest

We’ll execute the entire PPC plan, handling all ad management and optimizations while providing transparent reporting, so you’re informed every step of the way.

Why Trust Shepherd With Your Paid Ad Management?

"Lucas has proven to be a very knowledgeable professional. He has an excellent handle on optimization factors that I just didn't know much about. I highly recommend his services."

J Tucker

"Lucas is super competent and delivers solid results."

Matthew Armstrong

"Lucas is a pro when it comes to Local SEO. From Google Business Profile optimization to on-page best practices – he's an expert. If you're a New Orleans business looking to be more visible on search engines, he can help."

Brooks Manley

"Lucas is extremely knowledgeable and is in top of the ball when things need to get done."

Dustin Percle

"I highly recommend Shepherd SEO for your SEO / digital marketing needs. I've had numerous great experiences with Lucas and can testify to his work! He's very professional, helpful and knows his stuff."

Gabe Hilliard

"These are two of the most trustworthy, dedicated, and compassionate people I’ve ever had the pleasure of knowing. They’re both incredibly hardworking and reasonable, they’ll listen with open ears and make sure anyone, clients or otherwise, are comfortable and happy with their work. I can guarantee they will never disappoint you and will puteverything they have into their work."

Meryl Henderson

"Shepherd New Orleans SEO is amazing. Lucas is trustworthy, loyal to his clients, and ensures you and your business gets the service and help it needs. I highly recommend!"

Oscar Ortiz

"Lucas was able to immediately identify a number of improvements I could make to improve my site rankings. Easy-to-work with, professional, positive--I'd definitely work with him again!"

Catherine Jones Payne

"Best New Orleans SEO service! Wonderful with clients and creative in problem solving!"

Katelyn Prescott

"Great company! Helped get my business up and running online. Not only did the services help with my online reputation, it helped drive customers to my site aiding in more business! Highly recommend!"

Perry Cassagne

"The team at Shepherd SEO has proven time and time again that they are the best at what they do. I highly recommend!"

Kendall Robinson

"Highly recommend! Extremely knowledgeable, professional, and easy to work with. Will help your business rank higher quickly!"

Jonathan Snyder

"Top notch service! Flexible and efficient. The team was always available. New Orleans SEO is the best!"

Alex Yount

"Lucas was so helpful and pays genuine attention to detail. 100% would recommend."

Emily Benedetto

"If you need a person of integrity to get the job done! This is the person for the job!"

Christopher Miles

"The people at Shepherd are the best of the best! They are true SEO Experts! Their service is unlike any other - they are responsive, helpful, and reliable. I’ve used many marketing agencies but since using Shepherd, they will be my go to from now on!"

Caroline Hebert

"This is the best team of SEO specialists out there! No question these are the go to for all my business website growth needs! So thankful for their expertise and the time they take to explain all the work they are doing!"

Shelley Cassagne

"High quality people that serve with excellence. Lucas is a stand-up guy that is ready to help out however he can. Really appreciate all that this company brings to the table. I look forward to working with Lucas in the future!"

Ben McDonald

"Wow wow wow! I had no idea what search engine optimization could do for me until Shepard took the time to walk me through the benefits. Very excited to see what SEO can do for my company."

Manning Lloyd

"This is one of the most knowledgeable SEO agencies in New Orleans. Lucas and his team know exactly what goes into ranking websites."

Brian Wray

"The owners are wonderful people we are truly willing to help anyone in need! Lucas is an extremely personable guy and hard worker! They will help you get the job done!"

Canvas Artistries

"If you are in need of a marketing expert, Lucas is the perfect guy to help! He’s very personable and accessible. He was able to answer all of my questions regarding marketing and exceeded all expectations!"

Kathryn Leger

"Lucas at Shepherd is the exact kind of subject matter expert you want to hire for your online marketing and SEO. He's communicative, thoughtful, and genuine in addition to knowledgable. We're a small, local business and none of us have a background in marketing. He 1. worked with us to find a good package with Shepherd based on our goals and budget, 2. set clear expectations and next steps, and 3. continues to patiently answer all one million of my questions. Highly recommend."

Kerry Genese

"Nothing has helped me market my small business the way working with Lucas has. He doubled my page hits and reviews quicker than anything else I’ve tried. Wish I had known about this business when I started mine. Glad to have finally found what works!"

Rachel Hunt

"Shepherd has some great people working for them! They are kind and helpful. They are the best SEO team in New Orleans. They care more about the business that they work for to grow than their own. Truly recommend and very thankful."

Laci Bennedetto

"If you’re looking for top notch SEO services in the NOLA area, you’ve come to the right place. Lucas is the real deal. He will exceed your expectations and help your business thrive. Lucas is a great communicator and he works with integrity. Highly recommend!"

Victoria Reynolds

"Shepard is a more than just a great client interaction experience, the results speak for themselves. If you're looking to boost the visibility of your business, start with Shepard!"

TJ Sanford

"Lucas at Shepherd New Orleans SEO is a great guy to work with. He is very knowledgeable, patient to answer any questions you have and give great results. If you are looking for an SEO in New Orleans he is a dependable guy to work with."

Sandhiya Loganathan

"Shepherd SEO is the best at what they do! If you have any digital marketing needs for your small business, Lucas is the person you should go to. He is always very quick to respond, professional, and always has your best interest in mind!"

Kolby Scolthorp

"Lucas has proven to be a very knowledgeable professional. He has an excellent handle on optimization factors that I just didn't know much about. I highly recommend his services."

J Tucker

"Lucas is super competent and delivers solid results."

Matthew Armstrong

"Lucas is a pro when it comes to Local SEO. From Google Business Profile optimization to on-page best practices – he's an expert. If you're a New Orleans business looking to be more visible on search engines, he can help."

Brooks Manley

"Lucas is extremely knowledgeable and is in top of the ball when things need to get done."

Dustin Percle

"I highly recommend Shepherd SEO for your SEO / digital marketing needs. I've had numerous great experiences with Lucas and can testify to his work! He's very professional, helpful and knows his stuff."

Gabe Hilliard

"These are two of the most trustworthy, dedicated, and compassionate people I’ve ever had the pleasure of knowing. They’re both incredibly hardworking and reasonable, they’ll listen with open ears and make sure anyone, clients or otherwise, are comfortable and happy with their work. I can guarantee they will never disappoint you and will puteverything they have into their work."

Meryl Henderson

"Shepherd New Orleans SEO is amazing. Lucas is trustworthy, loyal to his clients, and ensures you and your business gets the service and help it needs. I highly recommend!"

Oscar Ortiz

"Lucas was able to immediately identify a number of improvements I could make to improve my site rankings. Easy-to-work with, professional, positive--I'd definitely work with him again!"

Catherine Jones Payne

"Best New Orleans SEO service! Wonderful with clients and creative in problem solving!"

Katelyn Prescott

"Great company! Helped get my business up and running online. Not only did the services help with my online reputation, it helped drive customers to my site aiding in more business! Highly recommend!"

Perry Cassagne

"The team at Shepherd SEO has proven time and time again that they are the best at what they do. I highly recommend!"

Kendall Robinson

"Highly recommend! Extremely knowledgeable, professional, and easy to work with. Will help your business rank higher quickly!"

Jonathan Snyder

"Top notch service! Flexible and efficient. The team was always available. New Orleans SEO is the best!"

Alex Yount

"Lucas was so helpful and pays genuine attention to detail. 100% would recommend."

Emily Benedetto

"If you need a person of integrity to get the job done! This is the person for the job!"

Christopher Miles

"The people at Shepherd are the best of the best! They are true SEO Experts! Their service is unlike any other - they are responsive, helpful, and reliable. I’ve used many marketing agencies but since using Shepherd, they will be my go to from now on!"

Caroline Hebert

"This is the best team of SEO specialists out there! No question these are the go to for all my business website growth needs! So thankful for their expertise and the time they take to explain all the work they are doing!"

Shelley Cassagne

"High quality people that serve with excellence. Lucas is a stand-up guy that is ready to help out however he can. Really appreciate all that this company brings to the table. I look forward to working with Lucas in the future!"

Ben McDonald

"Wow wow wow! I had no idea what search engine optimization could do for me until Shepard took the time to walk me through the benefits. Very excited to see what SEO can do for my company."

Manning Lloyd

"This is one of the most knowledgeable SEO agencies in New Orleans. Lucas and his team know exactly what goes into ranking websites."

Brian Wray

"The owners are wonderful people we are truly willing to help anyone in need! Lucas is an extremely personable guy and hard worker! They will help you get the job done!"

Canvas Artistries

"If you are in need of a marketing expert, Lucas is the perfect guy to help! He’s very personable and accessible. He was able to answer all of my questions regarding marketing and exceeded all expectations!"

Kathryn Leger

"Lucas at Shepherd is the exact kind of subject matter expert you want to hire for your online marketing and SEO. He's communicative, thoughtful, and genuine in addition to knowledgable. We're a small, local business and none of us have a background in marketing. He 1. worked with us to find a good package with Shepherd based on our goals and budget, 2. set clear expectations and next steps, and 3. continues to patiently answer all one million of my questions. Highly recommend."

Kerry Genese

"Nothing has helped me market my small business the way working with Lucas has. He doubled my page hits and reviews quicker than anything else I’ve tried. Wish I had known about this business when I started mine. Glad to have finally found what works!"

Rachel Hunt

"Shepherd has some great people working for them! They are kind and helpful. They are the best SEO team in New Orleans. They care more about the business that they work for to grow than their own. Truly recommend and very thankful."

Laci Bennedetto

"If you’re looking for top notch SEO services in the NOLA area, you’ve come to the right place. Lucas is the real deal. He will exceed your expectations and help your business thrive. Lucas is a great communicator and he works with integrity. Highly recommend!"

Victoria Reynolds

"Shepard is a more than just a great client interaction experience, the results speak for themselves. If you're looking to boost the visibility of your business, start with Shepard!"

TJ Sanford

"Lucas at Shepherd New Orleans SEO is a great guy to work with. He is very knowledgeable, patient to answer any questions you have and give great results. If you are looking for an SEO in New Orleans he is a dependable guy to work with."

Sandhiya Loganathan

"Shepherd SEO is the best at what they do! If you have any digital marketing needs for your small business, Lucas is the person you should go to. He is always very quick to respond, professional, and always has your best interest in mind!"

Kolby Scolthorp

Other Services

Beyond PPC, we offer a range of digital marketing services to strengthen your overall strategy and digital presence.

  • SEO: Our SEO strategies improve your website’s visibility, helping you attract and retain organic traffic for long-term growth.
  • SEO Content Writing: We craft engaging, search-optimized content that draws your audience in and keeps them engaged.
  • Website Design: Our team designs user-friendly, responsive websites that enhance your brand and convert visitors into customers.
  • Logo Design Services: We create impactful logos that capture your brand’s essence and leave a memorable impression.‍
  • CRM Development: Our custom CRM solutions streamline lead tracking and customer engagement, boosting satisfaction and loyalty.

Why Choose Shepherd

Choosing a PPC partner is about more than just driving clicks—it’s about finding a team that’s committed to meaningful results. At Shepherd, we focus on delivering high-quality conversions, not just views or vanity metrics.

  • PPC for Local Impact: Our local PPC strategies connect your ads with nearby customers, driving real growth within your community.
  • Industry-Specific PPC Expertise: With experience across various industries, we tailor PPC strategies to meet the unique needs of your market.
  • Collaborative Approach: We work closely with you to align PPC strategies with your business goals, combining your insights and our expertise.
  • Transparent Reporting: Our reports provide clear insights into conversions and ROI, so you know exactly how your PPC campaign performs.‍
  • Commitment to Real Results: We only propose impactful strategies and will refer you to the right people if another agency better suits your needs.

Let’s Work Together

Ready to unlock the power of PPC and take control of your digital advertising? Shepherd is here to lead the way. Whether you need a full-service PPC campaign or a targeted YouTube video ad strategy, our team has the expertise to drive results. 

Contact us today to schedule a free live audit. In this first call, you’ll discover how Shepherd can boost your online presence and connect you with customers actively seeking your services.

Let us help you get a true return on your investment! Trust experts to optimize campaigns!

Schedule a Call